Taku Tashiro: The Dick Bruna of Japan
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Japanese Illustrator Taku Tashiro
Taku Tashiro is a legendary figure in Japanese illustration and design, yet he remains an understated hero in the creative world. His work has significantly influenced how Japanese illustration and design are perceived, yet he isn't as widely recognised as other creative icons. Perhaps, as often happens, the best artists are the most understated.
Early Life and Education
Born in Tokyo in 1959, Taku Tashiro pursued his passion for design by studying Interior Design in the 1970s. He then advanced his studies with a course in Graphic Design, eventually establishing himself as an illustrator and designer in the 1980s.
Design Aesthetic and Influence
Tashiro's design aesthetic is characterized by bold, playful animal illustrations that exude both fun and elegance. His style, reminiscent of Dutch legend Dick Bruna's minimalist approach to character design, has found a place in various mediums, from children's books to corporate branding. This fusion of simplicity and charm is a hallmark of Japanese design culture, which often blurs the lines between art for children and adults.
Notable Contributions
One of Tashiro's notable contributions includes his illustrations for Mister Donut's collectible merchandise. These designs became a cherished part of the brand's identity, with many customers, including myself and my grandmother, collecting plates and cups adorned with his artwork. His ability to create designs that resonate across generations speaks to the timeless appeal of his work.
The Works of Taku Tashiro
For those interested in exploring his extensive body of work, "The Works of Taku Tashiro Vol.1" offers a comprehensive look at his illustrations and graphic design projects. This volume showcases a diverse range of his creations, providing insight into his creative evolution over the years.
Originally published in 2018, updated in 2025