Groovisions & Chappie: Japan’s Iconic Vector Avatars
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Chappie by Groovisions
Groovisions, a Tokyo-based design studio formed in 1993, has left a significant mark on Japanese design with its minimalist and playful approach. One of their most iconic creations is Chappie, a human-shaped graphic design system introduced in 1994. Chappie was designed to be a universal avatar, free from specific age, gender, or nationality, allowing anyone to see themselves in its simple, bold forms.
The Chappie Concept
Chappie consists of basic, interchangeable elements; hairstyles, clothing, and accessories, that users can mix and match. This adaptability made Chappie a versatile tool for personal expression and a popular choice for profile pictures and contact icons. The system's simplicity and charm have led to its widespread use in various media, from digital platforms to physical merchandise.
They also exhibit art shows, and in 2001 were part of the Superflat Exhibition curated by Takashi Murakami.
You can download the “Make your own Chappie” app here. Look I made my face!
Chappie App
In 2015, Groovisions launched the Chappie app, allowing users to create their own Chappie avatars on iOS devices. The app offers over 100 items to customize your Chappie, enabling you to assign it as your profile picture on social media and contacts. This digital extension of Chappie brought the character into the mobile era, maintaining its relevance and appeal.
Groovisions' Design Philosophy
Beyond Chappie, Groovisions has been involved in a wide range of design projects, including CD packaging, music videos, and branding for various clients. Their work is characterized by a focus on simplicity, functionality, and a deep understanding of the audience's perspective. This approach has made them a respected name in the Japanese design community.
Originally published in 2018, updated in 2025