Japanese Character Design | Peko Chan
ART > JAPANESE DESIGN CLUB > PEKOCHAN
Inspiration: Peko-chan
Introduction
Peko-chan is the iconic mascot of Fujiya, a renowned Japanese confectionery brand. Since the 1950s, her life-sized doll with a wobbly head has welcomed customers at store entrances, similar to the Colonel at KFC. Her enduring charm demonstrates how simple, memorable character design can create lasting brand recognition.
Peko-chan’s Design & Wardrobe
Peko-chan is instantly recognizable in her yellow t-shirt and red overalls. Over the years, her stylists at Fujiya have updated her wardrobe to keep her image fresh and modern. In 2018, she even made a fashionable comeback in a Tower Records campaign, proving her timeless appeal.
Her consistent visual identity; simple lines, expressive features, and approachable personality, makes her a perfect study in effective character branding.
Why Peko-chan Inspires Designers
Peko-chan demonstrates how thoughtful design can make a character memorable and versatile. Her minimal but expressive style aligns with Japanese design principles, emphasizing clarity, charm, and functionality.
Final Thoughts
From Fujiya stores to pop-culture campaigns, Peko-chan proves that good design transcends time. As a freelance Japanese graphic designer in Melbourne, I draw inspiration from such characters to create memorable branding and illustration work for clients locally and across Australia.
Originally published in 2018, updated in 2025