Ryūko Tsūshin: A Glimpse into Japanese Graphic Design and Illustration in the 90s
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Japanese Magazine Design | Ryukotsushin
Ryūko Tsūshin (流行通信), meaning "Trend Bulletin," was a pioneering Japanese fashion and culture magazine that began in the 1980s. Under the art direction of Kazunari Hattori, it became renowned for its avant-garde design and unique editorial approach. The magazine's aesthetic was a blend of cyberpunk, grunge, and minimalist-maximalist elements, reflecting the dynamic cultural landscape of 1990s Japan.
Hattori's work on Ryūko Tsūshin showcased his mastery in integrating graphic design and illustration. His covers often featured bold typography, experimental layouts, and a distinctive visual language that set the magazine apart from its contemporaries. This innovative approach influenced a generation of designers, including Melbourne-based Japanese graphic designer and illustrator, Natalie Ex.
For Natalie Ex, Ryūko Tsūshin was more than just a magazine; it was a source of inspiration during her formative years. The magazine's fusion of graphic design and illustration resonated with her own aesthetic sensibilities, shaping her approach to design. Her work, characterized by clean lines and a minimalist yet expressive style, echoes the influence of Hattori's designs.
As a Japanese graphic designer in Melbourne, Natalie Ex continues to draw from the rich legacy of Ryūko Tsūshin, blending traditional Japanese design elements with contemporary practices. Her portfolio reflects this synthesis, offering a unique perspective on Japanese-inspired graphic design and illustration.
Originally published in 2019, updated in 2025
